Privacy Policy

Last updated: September 2025

Confident AI (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains what information we collect, how we use it, and your rights under UK data protection law (including UK GDPR).

1. Who we are

Confident AI is a UK-based business that provides AI training and consultancy services to small businesses.

Contact details:
Confident AI
Email: Michelle@confidentai.co.uk

If you have any questions about this Privacy Policy or how we handle your data, please contact us at the email above.

2. What data we collect

We may collect and process the following personal information:

  • Identity & Contact Data: your name, email address, phone number, job title, company name (e.g. via contact forms, event sign-ups, or enquiries).

  • Technical Data: IP address, browser type, device information (collected automatically via cookies/analytics).

  • Usage Data: how you interact with our website, pages visited, links clicked.

  • Marketing & Communications Data: your preferences for receiving marketing from us.

We do not collect sensitive data (such as health, ethnicity, political opinions) through our website.

3. How we collect your data

  • Directly: when you complete a form on our website, contact us by email, or sign up for updates.

  • Automatically: through cookies and similar technologies when you use our website.

  • Third parties: such as analytics providers (e.g. Google Analytics) or event platforms if you register through them.

4. How we use your data

We use your personal data only when legally allowed. Most commonly, we use it to:

  • Respond to enquiries and provide our services.

  • Send you updates, resources, and marketing (only if you’ve opted in).

  • Improve our website and services using analytics.

  • Comply with legal or regulatory obligations.

Legal bases we rely on:

  • Your consent (e.g. marketing sign-ups).

  • Performance of a contract (e.g. providing training you have booked).

  • Legitimate interests (e.g. improving services, maintaining security).

  • Legal obligations (e.g. accounting or tax requirements).

5. How we share your data

We do not sell your personal data. We may share it with:

  • Service providers (e.g. website hosting, email newsletter platforms like Mailchimp, analytics tools like Google Analytics).

  • Professional advisers (e.g. accountants, legal advisers) where necessary.

  • Regulators or authorities if required by law.

6. Data storage & security

We take appropriate technical and organisational measures to protect your data. Your personal information is stored on secure servers. Access is restricted to authorised staff and service providers only.

7. How long we keep data

We only keep personal data for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law. For example:

  • Enquiry data: up to 2 years.

  • Marketing sign-ups: until you unsubscribe.

  • Contracts and financial records: up to 6 years (for legal compliance).

8. Your rights

Under UK GDPR, you have the right to:

  • Request access to your personal data.

  • Request correction of inaccurate or incomplete data.

  • Request deletion of your data.

  • Object to processing or request restriction.

  • Withdraw consent at any time (for marketing).

  • Request transfer of your data to another provider.

To exercise these rights, contact us at [your email].

9. Cookies

We use cookies and similar technologies to improve your experience on our website. Please see our Cookie Policy for more details on the types of cookies we use and how to manage your preferences.

10. Complaints

If you are unhappy with how we handle your personal data, please contact us first. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection: www.ico.org.uk.